Akinpelu Babatola
Guest Writer

Almost anyone can start a business or launch a startup. With the right idea and financial backing, it’s easy to design and come up with a product or service for consumers.

But building a business is not the same as launching one.

Coming up with a business idea is easy. What is not easy is letting people know about your business and its products. It doesn’t matter if it is a million-dollar idea if no one will buy it.

This is why marketing, advertising or promotions are an integral part of a business plan.

Sounds daunting, doesn’t it? Well, no worries, we here, at the Xpress Train have got you covered.

Here are five tips on running adverts for your business.

  1. Get busy with branding.

This might seem like an obvious tip, but you’d be surprised how many businesses fail at this. Your aim is for your business to be recognized by many people, anywhere and at any time. So why not take the time to design the identity and logo you want to be attached to your business.

You can choose to hire a branding team for this purpose, or you may use free crowdsourced branding services. Whatever you decide to go with, make sure that your brand and logo stand out and are easily recognizable.

  1. Create a business profile with Google.

Google is the world’s most popular search engine. It handles billions of searches every day, and without a business profile, your business will most likely never show up in those searches. So take time to create a Google My Business account and get your business listed online.

By doing this, you are creating an online presence for your business. Also, your business is now more likely to show up in searches relating to your product or services.

  1. Run adverts online.

The world has gone digital. You are doing your business a disservice if you didn’t take advantage of that fact. Rather than relying on just word-of-mouth, you can spread the word about your business to everyone on the internet.

You can take advantage of social media, such as Facebook and Twitter, or search engines like Google, to market your business. Using these tools efficiently will make sure a lot of people see your business no matter where they are.

  1. Build a website.

Your online ads should lead somewhere, and that’s your website. Whether you choose to do it yourself or you have professionals do it, your business needs a website.

With a website, customers and potential customers can interact with your business even when you are not available. You can offer your products and services as well as provide necessary information to people without having to be there in person. So why don’t you get busy with building a website?

  1. Run sales promotions

To get the word out about your product, you need people to talk about it. Usually, this comes in the form of customer reviews, but what if your business is relatively new or maybe you are launching a new product. You still need people to buy from you.

Offering discounts is a useful marketing tool. You lower the price to encourage more people to buy before raising the price to its original value. This way, your product is out there, and people are talking about it and spreading the word for you.

Think of it as taking a temporary loss to make a later profit.