Josephine O. Edwards
Guest Writer

Having creative employees can be a tough thing to manage. On the one hand, you need their creativity to drive innovation for your startup. On the other hand, you need them to remain focused and productive in line with the immediate needs of your business.

At KOTO Association, we understand this dilemma. This is why we have provided this list on how to hire and retain creatives in your business.

Let’s get started.

  1. Teamwork should be a priority. 

When you are hiring, the ability of a worker to collaborate with others is essential. While there will be creative tension between workers, their ability to work around this will be critical. Your hiring team should focus majorly on this when meeting potential employees.

Once the hiring is done, keeping them is another thing. You need to make sure your startup is the kind that praises teamwork over individual accomplishment. Create an environment that encourages mutual development amongst all your workers.

  1. Time management is of utmost importance.

“Creativity takes time; you can’t rush it.” You have probably heard this or something similar before. While it is true, it could be harmful to your business if not properly managed.

Creatives are more likely to take their time to solve issues. That is okay, as long as it is within the expected deadline. Keeping a startup or business running requires effective time management.

While you should encourage your workers to explore as much as they like, ensure that they meet the required deadlines. Otherwise, they might do more harm than good to your startup.

  1. Design an inspiring work environment. 

Creatives thrive in environments that encourage their creativity. You can’t have them all cooped up in a small space, with low lighting and expect the ideas to flow. Instead, your workspace should facilitate easy movement, flexibility and foster team building.

Open spaces are the best environment for creatives. They can explore their surroundings without any hindrances. You can even have some indoor games available in the office for them to relax and let lose some steam.  

  1. Don’t point fingers

Teamwork is essential when it comes to creatives. Consequently, you have to make sure that this applies to all aspects of your business. When things go wrong, try not to single out particular people.  

Instead, ask the team to fix things. You might be tempted to assign blame to one particular person, but instead, encourage workers to share responsibility. This will help you keep the occurrence of such events low.

  1. Praise those who deserve it.

 While you should not assign individual blame, praises should go to those who deserve it. It only makes sense that those who produce outstanding results should get rewarded for their efforts. This is an excellent way to motivate healthy competition between employees, especially those of creative nature.  

Once it becomes apparent that efforts get rewarded, then your workers will put in more effort to get those rewards. Avoid favouritism and watch your workers take your business to the next level.