Josephine O. Edwards
Guest Writer

The COVID pandemic turned things upside down in 2020, particularly for business owners. Many businesses failed or performed poorly this year because they were unable to properly adjust to the pandemic’s effects.

No one can blame them. The effects of the pandemic were unexpected and unpredictable.

But now this year is ending, and 2021 is another year to go again. Preparation is vital for any startup or business to survive. Learning how to adjust is mandatory, and business owners who fail to prepare are bound to fail again.

 So how do you prepare your business for the coming year? The easiest way to do this is to take advantage of marketing trends that are expected to flourish in 2021. What are these marketing trends you ask?

Well, read on to find out.

  1. Social Media will function more as a customer engagement tool.

 Prepare to invest more in your social media efforts. If you don’t already have one, you should immediately set one up to avoid getting left behind. Why?

Experts predict that there will be a significant shift of customer presence to the social media sphere in 2021, just like in 2020. The digital world will see more customers in the coming year as a result of the pandemic. Suppose you fail to take advantage of this and choose to market more on billboards rather than on social media. In that case, it’s likely your business will suffer in 2021.

  1. Email Marketing will become an even more effective marketing strategy.

Email marketing has been consistent over the years. It has always been useful for reaching out to customers as well as potential customers. Well, this trend is expected to continue well into 2021 too.

In fact, it is estimated that email volumes will go up in the coming year. Many experts predict that most businesses will need to up their email marketing efforts to boost customer retention. Don’t get left behind and start preparing your business to double, or even triple, its email marketing efforts.

  1. Virtual Events will become the order of the day.

While most companies chose to go virtual because of the pandemic, they will stay virtual in 2021. The reason for this is simple. Virtual events are beneficial; the cost of logistics and hosting is cheaper. The reach is more, and it is far more convenient.  

Think about it. Rather than moving everyone to one location to host events, wouldn’t you prefer to host an online event? If you are looking to cut down on operational costs for your business, then it’s time to start looking at the digital space as a meeting point.

  1. Content Marketing will become more interactive.

If you already have a blog where you upload content for your customers, you are already halfway there. Now, you need to redesign your content to be more interactive and not just informative. Participation on the part of your customers suggests higher interests and thus, more potential sales.

Quizzes, games, polls, these are all interactive content. Make sure to update your blog with more of these types of content as time goes on. They are not replacements for your informative kind of content; instead, they should complement each other and boost customer engagement and retention.  

  1. Employee Engagement will become a must.

Working from home is new to many people, and it will be a trend in 2021. As a result, most employees will lose their motivation as time goes on. It’s up to business owners to engage their employees and keep them motivated.

Ensure that all your employees remember the common goal you are all working towards and let them know that they have your support. Celebrate their milestones, and you’ll help them keep your business alive even while working from home.