Josephine O. Edwards
Guest Writer

You can write proposals for a lot of reasons. While business proposals are the most popular proposals, they aren’t the only ones. Generally, any pitch where you declare your ideas and requirements is a proposal.

Any startup or business will require a proposal at one point or the order. In fact, investors will want to read or hear your proposal before deciding to invest with you. So learning how to write one is very important.

If you follow the Xpress Train’s step-by-step guide, you will be on your way to writing a good proposal.

First of all, what goes in a proposal? Proposals generally have five sections namely;

  • The Introduction
  • The problem
  • The solution to the problem
  • The qualifications of the recommended personnel
  • The Conclusion.

Once your proposal has these five sections, whoever is reading it has all or almost all the information they need.

Now, here’s how to write a proposal

  1. Maintain a persuasive tone.

All write-ups should be persuasive. Your aim is to convince your reader to join your cause. Try as much as possible to emphasize the importance and benefits of your proposal.

Focus majorly on how it will benefit the reader. They are more likely to join you if there’s something in it for them.

Keep in mind, your persuasive nature should show up in all sections of the proposal. Your readers need convincing, so convince them.

  1. Introduce yourself first

Before you launch into talking about problems and solutions, take time to talk about yourself. Who are you? What do you do? Where do you work?

It doesn’t matter if you are writing a business proposal or an idea pitch to your supervisor. You should always take time to talk about yourself.

  1. Talk about the problem.

Proposals are for solving problems. Your proposal should identify the problem you are trying to solve. Talk about it in detail, highlight how the issue affects the reader and why they need to solve it quickly.

Problems may not be physical. They could be operational problems or a need that isn’t being met.

Whatever the problem is, lay it out and explain it in detail.

  1. Discuss the solution.

This is where you shine. Once you have mentioned the problem, then you bring up the solution.

Showcase the strategy, method or plan you have to solve the problem at hand.

Make sure to highlight

  • How you will bring the solution to life.
  • When they should expect to see results
  • What the results will look like both short-term and long-term.
  1. Showcase your skillset and qualifications

You should try as much as possible to explain why you are the best for the job. Why should your reader trust you to solve their problems? If you have previous experience with similar issues, then you should mention it.

All this will help you convince the reader and show off your strong points. If your solution is an innovation or novel, then mention it too. Your creativity is also a strength.

  1. Conclude with a quick summary

In some cases, reads skip right to the end. This is why your conclusion must be well written. It should be a summary of all the things you have discussed. Make sure to mention the potential benefits of your proposal and the costs of implementation.

Most readers simply choose to weigh benefits against costs. If they find the odds preferable, they will most likely go with your proposal.

As with all write-ups, proposals should have as little technical jargon as possible. You aren’t trying to sound technical, your aim is to be persuasive. No reader will be persuaded if they don’t understand you. Keep this in mind while writing.